The Dennis Difference February 13, 2021


Dennis Realty & Investment Corporation is proud to recognize Nicole Parker as the 2020 Juanita Dennis Award Recipient.  This achievement speaks volumes to the character, determination, and dedication that Nicole demonstrates as a real estate professional but to truly understand the value of receiving this award, you must understand a little bit about the matriarch for whom it is named.  

Juanita Dennis is described and remembered as an achiever, a top producer, and a motivator.  She began in the real estate industry in 1973 when being an aggressive female go-getter wasn’t exactly popular but she wasn’t deterred.  Her vision, determination, and goal-oriented mindset allowed her to climb the ladder to success in real estate, while setting the standard for those she mentored.  Juanita was a woman who believed in working hard, and it was her commitment and dedication combined with an honest, strong work ethic, that made her an inspiration for those following in her footsteps.  Throughout her career, Juanita maintained an impeccable reputation among her clients, peers, and colleagues.

Carl Stratton, the managing broker of Dennis Realty, says that it is Juanita’s persona that he has built the company’s foundation upon and believes that her values are the driving force behind the company’s success today.  Carl is dedicated to maintaining Juanita’s vision for success which includes providing support, leadership, and growth opportunities to his team.  Each year one agent is selected who fervently strives to achieve this elite status and we are excited that Nicole Parker has been selected for this honor.  

If you know Nicole, then you already know that her values align with those of Mrs. Dennis.  Nicole is a driven, goal-oriented achiever who dedicates herself to getting it right.  As a top producer, Nicole not only closes deals but she does so with the admiration of both her clients and colleagues.  We are honored to have Nicole Parker as one of our professionals and we are extremely proud of her representation of what we call  “The Dennis Difference”.  Please join us in congratulating Nicole on this tremendous achievement and on continuing the tradition of excellence in real estate.

Buying!The Dennis Difference January 23, 2021


Are you spending more time at home? Is your home doing double duty as an office?  If so, you’re not alone.  If you’re renting, you may be wondering whether or not buying a home is a better option even with home prices on the rise.  So, is it?  Well, the data experts at ATTOM DATA SOLUTIONS say that owning a home is still more affordable than renting.

In their recently published 2021 Rental Affordability Report they state that the research shows that

Owning a median-priced three-bedroom home is more affordable than renting a three-bedroom property in 63% of the 915 counties analyzed

The report goes on to state that

“in 83% of the included counties, median home prices have increased more than average rents in the past 12 months and have risen more than wages in about ⅔ of the nation.

So what’s the driving force behind this paradox?  HISTORICALLY LOW MORTGAGE RATES!  

That’s right! Todd Teta, the Chief Product Officer at ATTOM Data Solutions explains that mortgage rates below 3% are balancing the cost of rising home prices.  As we transition from 2020 into 2021, it appears that mortgage rates are staying low which will in turn continue to make homes affordable.  ATTOM’s Teta remarks that

“It’s startling to see that kind of trend. But it shows how both the cost of renting has been relatively high compared to the cost of ownership and how declining interest rates are having a notable impact on the housing market and home ownership. The coming year is totally uncertain, amid so many questions connected to the Coronavirus pandemic and the broader economy. But right now, owning a home still appears to be a financially-sound choice for those who can afford it.”

If you’re still wondering if buying a home is right for you, please contact us!  We can help you not only find a home but we can put you in contact with trusted advisors who can help you decide what’s right for you. Come experience The Dennis Difference and see what sets us apart from the rest!

Selling!The Dennis Difference January 6, 2021


Selling your home is a big decision and it’s important to understand how to get the most money for your investment in the current market.  When you think about selling your home you may be overcome with sentimental memories and that’s okay.  Just remember that you will build new memories in your new home and reach new milestones.  Help from a real estate professional can help you avoid costly mistakes, give you guidance on pricing your home correctly, and help you transition to your new home.  


In today’s real estate market, inventory is very low which means that homes are selling quickly and in some cases are listed and sold on the same day.  As a seller, this means that you may receive multiple competing offers which is very positive but remember that an appraiser will determine the fair market value of your home.  Why is this important?  It depends on the type of offer that is presented.  If you have a buyer that is able to pay above the appraisal value then there is generally no issue, otherwise you may have to renegotiate because the bank will only lend what the appraiser determines is the fair market value.  We can help you determine the sale price for your home using statistics from recent home sales and other metrics.


Homeowners are holding on to their homes longer than in previous decades.  This graph from Keeping Current Matters shows that since 1985 the average ownership time has increased from 5 to 10 years which is a huge increase over what used to be considered the “norm”.

The effect of staying in your home longer is that it might be harder for you to make the decision to sell even though you may financially benefit.  Memories are very powerful and if this is a first home or the home you raised a family in, then you are going to have an emotional attachment which could make it more difficult to negotiate the fair market value of your home.  It’s safe to say that the emotional value and the fair market value aren’t generally the same and accepting that can be challenging.


When preparing to put your home on the market it is important to depersonalize your decor.  From the buyers’ perspective they are looking to envision your home as their own.  This means taking down family photos, decluttering, and maybe even updating the paint colors.  This article on how to prepare your home to sell has a ton of useful information.


Right now may be the right time to sell your home considering the current market conditions.   If you have questions please let us know.  We have a team of very experienced real estate professionals covering Hillsborough, Hernando, Citrus, Pasco, & Pinellas counties but that’s not all.  Dennis Realty & Investment Corp. is a part of the Leading Real Estate Companies of the World which means that we can help you no matter where you are in the world.  We’re local and we’re global so if you’re thinking about selling your home, make sure you have the right team to help you get the most for your investment.  We invite you to experience the Dennis Difference and see what sets us apart from the rest.

Selling!The Dennis Difference December 22, 2020


Preparing your home to be listed for sale is a lot like preparing to host a wedding in your backyard.  You don’t have to make a seating chart or party favors but the tasks to ready your home sale are very similar.  In general, it comes down to cleaning, decluttering, repairing, and a little sprucing up.  We suggest focusing on the following areas to ensure that your home stands out from the rest!


Everyone knows that a clean home not only looks good, but also makes you feel good when you enter, and feelings are a HUGE factor when it comes to selling.  The first thing a person notices when they enter your home aside from the decor, is how clean it is.  So, preparing your home requires a deep clean and some serious decluttering. The American Cleaning Institute has some tips for cleaning when you’re trying to sell your home.  We couldn’t agree more!   

Each room needs to sparkle but each room is a bit different, requiring either more or less effort.  Whether you work from easiest to hardest or vice versa, make a plan and stick to it.  Staging your home is also something to consider and our friends at Instyle Home Interiors are a great resource for home staging advice.  


When a buyer is touring your home, the first place they want to go is the kitchen!  The kitchen is the main selling feature of your home because it’s where all the action happens.  Cooking, homework, meals, celebrations – they generally all occur in or around the kitchen, so it’s no secret that the kitchen could be a deal breaker or a deal maker!  

In order to keep it in the deal maker category, consider the following when tackling the kitchen:

              • Clean the inside and the outside of the cabinets and dust on top if there is open space above.
              • Throw out, make a donate box, or sell items you no longer need and don’t want to pack.  
              • Clean under the sink including the garbage can and the garbage disposal.
              • Polish any stainless steel and make sure any hard water marks are gone.
              • Clean the inside of the dishwasher- it sounds like a chore but it’s actually quite simple.  This article from Country Living explains how!
              • Clean the refrigerator and the freezer and toss out any outdated food.
              • Don’t forget the microwave and make sure to clean the top of the inside.  



The second place a buyer is interested in seeing the master bathroom but really each bathroom matters.  This article from Jaclyn Crawford over at explains the importance of the bathroom when selling your home but it’s clear that a clean bathroom is key, so keep these things in mind.

            • Clean the walls and patch any holes.
            • Paint the walls with a neutral color.
            • Dust and clean the light fixtures and replace bulbs with daylight LED lights.
            • Clean the inside and outside of the cabinets and get rid of any unnecessary clutter.
            • Dust the towel racks, toilet paper holder, shelving and decor.
            • Get the hard water stains out of the toilet bowl, tub, and shower.
            • Remove any broken or peeling caulk around the tub, shower, and sinks and re-apply for a fresh, clean look.
            • Wash any rugs and clean the floors.
            • Clean the tile grout and restore the color.



These areas are generally the easiest to clean and it’s a good idea to de-personalize so that a buyer can envision your home as their own.  To make the most impact in these rooms consider the following:

                  • Give all closets a serious going-through and get rid of, donate, or sell any items you haven’t used or worn in the past 6-12 months.
                  • Clean the walls and dust the ceiling fans.
                  • Patch any holes and paint the walls with a neutral color.
                  • Clean the carpets and vacuum.
                  • Dust and paint the baseboards.
                  • Dust the light fixtures and furniture.



Cleaning out the garage is a chore that no one really looks forward to but leaves you with a sense of accomplishment once finished.  Charlene Storozuk from Dezigner Digz explains the importance of a clean and tidy garage in this article she wrote for the National Association of Realtors.

                  • Declutter and get rid of any items you don’t need at your new home or don’t want to pack.
                  • Patch any holes in the walls and paint with a bright white color.
                  • Clean the floors paying special attention to any grease marks.
                  • Tidy up your workspace and put hand tools away and out of sight.




The exterior of your home is the first thing that a buyer sees and is the first impression that begins to formulate their opinion.  As such, it is important to get it in shape by making any needed repairs and cleaning. If you’re thinking about painting check out this article from Bob Vila on color choices that work well together and focus on the following to spruce up the exterior. 

                    • Pressure wash the house, driveway, patio, and fencing. 
                    • Clean the roof.
                    • Repair any damaged wood or stucco.
                    • Paint the exterior if it’s been more than 2-3 years.
                    • Clean out the gutters and downspouts.
                    • Sweep the sidewalk or walkway approaching the entry to the home.
                    • Clean the ceilings and remove any bugs and cobwebs.
                    • Wash the windows. 


The yard is the equivalent of a hairstyle and can really make a difference when it’s well kept and tidy.  Like the exterior, landscaping is part of the first impression and has the ability to make a buyer feel positive or negative. HGTV has put together this helpful list of things to consider regarding curb appeal and we agree.   


                • Pull any weeds in the flower beds, walkways, and patio areas.
                • Mow and edge the yard weekly.
                • Put down new mulch in the flower beds.
                • Add some colorful plants to give a splash of color.
                • Trim the bushes and trees to create a curated look and frame the exterior.
                • Check the sprinkler system and replace any broken sprinklers.



If you’re thinking about selling your home or have questions about the process, please contact us.  We pride ourselves on being a trusted advisor in all aspects of real estate and we would love to earn your business.

Dennis Realty Cares November 12, 2020

Thanksgiving Food Drive 2020

Brought to you by Cassidy Spitler:

Dennis Realty is supporting the local community and collecting for the Metropolitan Ministries Thanksgiving food drive. We will be collecting non perishable food items today through Thursday, November 19th. You can drop off the non perishable food at the Lutz, Brooksville or Hernando Beach locations. We also have a link to an Amazon shopping list. The link will take you to the shopping list where you can purchase any items on the list and get it shipped directly to our Lutz office to be added to the food drive. Thank you everyone for your support and Happy Thanksgiving. 

For any questions please contact Cassidy at 813-949-7444 EXT 143.

The Dennis Difference November 1, 2020

Heroes On The Move – Giving Back to Our Everyday Heroes

Heroes On The Move – Home Rebate Program for Everyday Heroes

Heroes On The Move is an amazing rebate program designed to give back to our everyday heroes. When a hero buys or sells a home through the Heroes on the Move program, they’ll receive a rebate based on the actual sales price – not a fixed amount based on a range of pricing – and you’ll receive your rebate at the closing!

We understand your job is challenging and that you put in long hours to serve our community. We aim for this program to show how thankful for the services our everyday heroes provide. 

Who Are the Everyday Heroes?

  • Active Military & Veterans

  • Law Enforcement

  • Firefighters

  • EMT Services

  • Health Professionals

  • Teachers & Educators


How Do I Apply For The Rebate?

Applying for Heroes On The Move is as simple and requires a bit of basic information.

To apply for the rebate: Visit and scroll to the bottom to fill out the registration form.

For more information please see our Frequently Asked Questions list, contact online , or by phone at 844-944-0343.

Buying!Selling!The Dennis Difference September 4, 2020

Search the MLS for Free

Hello Tampa & Future Home Buyers!

The power of starting your home search is now available to you! With our site you now have access to the MLS database at your fingertips! Here at Dennis Realty we have an interactive IDX search tool that feeds live daily listing data for home buyers and sellers. Search across major metro areas like Tampa, St. Pete, Hernando Beach, Odessa, New Port Richey, & beyond

Start your search no matter your local and time of day here: Here!

To stay updated on listings or specific areas create an account today.

Any questions or comments?  Contact us today!

Keep up with Dennis Realty on Social Media!

Dennis Realty Cares September 3, 2020

Dennis Realty – The Children’s Home of Tampa Bay – Tennis Court Renovation

Dennis Realty is very proud to have had the opportunity to coordinate a successful renovation project to improve the tennis courts for The Children’s Home of Tampa Bay.

Established in 1892, it is the oldest charity in the Tampa Bay area. The organization strives to strengthen families in the surrounding Tampa Bay area through a variety of programs, which includes the residential home for children who have been abused, neglected or abandoned. The property has grown to 80+ acres and is located at 10909 Memorial Highway in Tampa, FL.

At Dennis Realty, we facilitate year-round fundraising activities to raise money for The Children’s Home. While we were taking a tour of the property, we noticed that the tennis courts were in complete disarray. Since the home relies heavily on donations, and we provide property management services, we decided we wanted to do our part and help see the tennis court renovation was completed so the children could utilize them and participate in the athletics and sports program at The Children’s Home.




Very special thanks to the following corporate participants for making this project possible:
Carl Stratton, Broker at Dennis Realty & Dennis Realty Property Management
Bob Krause of The Children’s Home, Inc.
Mr. George Todd of Welch Tennis
Mr. Jerry Britt of SealMasters
Mr. Mike Pratt of MP Tennis
Lisa Simmons (Volunteer)

For more information on how to volunteer or donate to The Children’s Home, please visit them online at Visit Dennis Realty online at or call 813-949-7444 today!

Dennis Realty Cares August 1, 2020

Grandma’s House Roof Renovation Project – Before and After

Carl Stratton with Dennis Realty & Dennis Property Management got together with Phyllis & our team of volunteers in Tampa, FL who helped us to complete the Save Grandma’s House Roof Renovation project. Carolyn brought this to our attention back in December, 2014 that Phyllis needed some help with her house, especially her roof because she had a very leaky room. It took us a little while to get going, but once we got going, it happened pretty quickly!

Phyllis is a local Tampa, FL resident who is taking care of her grandchildren and great grandchildren. She needed some help with some renovation around her home and we were able to engage a lot of our vendors, who together, made this project happen for us.

Before you can put a roof on a house, you have to have the trees cut back, so Rebecca Moody at Beaver’s Tree Service had her team cut back a large, overgrown tree so we could get the roof put on.

Then we engaged with Melissa Haan at M&M Roofing, a relatively new, but experienced roofing company located in Trinity. They work a lot with property management companies, wholesale roofing, and by word of mouth. Melissa came and looked at the project and made a commitment to participate when she saw what needed to be done.

Kim Vetzel is a project repair coordinator at Dennis Property Management and she helped contact all of the vendors. Alisha dos Santos is a Real Estate agent at Dennis Realty and she helped us with the as a way to collect donations where we were able to share it socially to a lot of network. We are very thankful to all of the Dennis Realty agents, staff, partners and community members who donated to this project and made it happen.

We collected a little bit over $1,000 of which we used ever bit of to purchase the extra wood that was needed, making several trips for supplies back & forth to Home Depot for the extra supplies that were needed.

Lisa Henderson, who is also a Realtor at Dennis Realty, was also very instrumental in working with us on this.

We’d also like to thank a few other vendors that we could not have succeed on this project without the help of including Doug Clowes at Foster’s Roofing who helped us with getting all of the materials donated. John & David Foster, owners of Foster’s Roofing donated materials with the help of Larry Johnson at ABC Supply who also coordinated some discounts for the supplies. Stuart Tapley at GAF donated all of the shingles for the roof and Rich Dard at the local ABC Supply introduced us to John who gave us the dry-in for the project, and he also introduced us to Trent Cotney, an attorney and his team here in Tampa who assisted us with some of the legal aspects of the cause.

We’d also like to thank a few other vendors that we could not have succeed on this project without the help of including Doug Clowes at Foster’s Roofing who helped us with getting all of the materials donated. John & David Foster, owners of Foster’s Roofing donated materials with the help of Larry Johnson at ABC Supply who also coordinated some discounts for the supplies. Stuart Tapley at GAF donated all of the shingles for the roof and Rich Dard at the local ABC Supply introduced us to John who gave us the dry-in for the project, and he also introduced us to Trent Cotney, an attorney and his team here in Tampa who assisted us with some of the legal aspects of the cause. Together we can do a lot, and this job would’ve been about a $9,000 job so we are happy to make this happen for Phyllis. There is additional work that needs to be done on the inside of the house and we would love to engage more vendors and do some more fundraising to see if we can help further. Phyllis said, “I just feel so blessed that I had Carolyn introduce me to Carl and all of his staff at Dennis and all the other people that contributed. Every time it rains, I sit in there and watch out the sliding glass door and think how thankful and how blessed I am”, and we were very happy to help her with this project. Thanks to everyone who contributed to make this project a success!

To learn more about Dennis Realty, visit our website at

Vendor Credits:

Melissa Haan at M&M Roofing – John & David Foster at Foster’s Roofing –

Doug Clowes at Foster’s Roofing – Rebecca Moody at Beaver’s Tree Service –

Larry Johnson at ABC Supply – Stuart Tapley at GAF –

John Walker at APOC – Trenty Cotney, Attorney –

William Woods at Trent Cotney, Attorney –

The Dennis Difference June 23, 2020

Egg House Hatches Real Estate Empire

Egg House hatched a Real Estate Empire

Pasco Times February 21st 1999 written by Logan S. Mabe

Land O’ Lakes, FL – She started out working out of an egg house, right next to the chicken coops, way down a dirt road out in the middle of nowhere. Juanita Dennis began her quarter century Career in real estate so far off the beaten path, it took more than the multiple listings to make a name for herself. It took drive, determination and a lot dues paying.

“She’s a real motivator” said Vince Arcuri, one of the top-selling agents at Dennis ERA Realty in Land O Lakes, who has known his boss since he was 7 years old. “She’s one of those rah-rah types of people. Real estate is really a cut-throat business, but through the years, she has really maintained an impeccable reputation.” “She’s done a wonderful job here,” said Land O Lakes development attorney Tim Hayes “She’s one of our Lutz- Land O Lakes success stories. She’s one very hard worker, very organized, and has set very lofty goals, many of which she has already accomplished.” “I knew she would be a success.” Said Brenda Landis, owner and president of All Realty Title in Lutz. “She’s a very aggressive, very shrewd businesswoman. She broke ground in real estate when it wasn’t fashionable for women to be in real estate. Twenty Five years ago, it was a man’s profession.”

Dennis, a mother of two, moved to Lutz with her husband Robert in 1964. That’s when Robert got his broker’s license and begin moving properties. In 1973, he formed Dennis Realty and Investment Corp. Two years later, Juanita got her real estate license and got busy. “We started with a name, a license and worked out a little egg house next to our home,” Dennis said “There was a sign off Crenshaw Lake Road, but you had to go down a dirt road to get to the office. It was a 10 acre chicken farm and we had two huge 135 foot chicken coops. Then there was this little house where they kept the eggs cool.” Out of that small, concrete building Dennis launched her empire. She celebrated her 25th anniversary in real estate last month with a big bash at Avila, not that far from the old Egg house, but light years away from it in terms of success. Out of ERA’s more than 3,500 officers, Dennis ERA is consistently in the top 100, finishing in 68th position last year, Dennis said. The office with about 60 agents on board, Did $61.5 million in business last year, she said. For Dennis, those numbers aren’t peaks but bigger steps at the career ladder that seems to lead nowhere but up.

You hear a lot about goals in the real estate business. Agents and brokers have goals, office managers have goals, agency presidents have goals. Despite having reached a rather lofty position in the industry, Dennis has never stopped setting goals for herself. 

“The first year I was in business, 1975, my income at that time was $11,500, which was actually very good.” said Dennis a Nashville Tennessee native whose rolling Southern drawl wraps itself easily around such matter of fact statements. “I exceeded my goal. I was a top producer. I didn’t realize I was, but I sold and listed a lot of property.” Dennis said she learned her trade mostly through trial and error, picking up pointers here and there from other pros. The daughter of a minister and a homemaker, Dennis found an easy alliance with Robert, who specialized in land sales while she focused on home sales. “I basically took the company and ran with it,” Dennis said. Quickly, Dennis carve out a niche for herself in the sleepy suburbs of North Tampa, Lutz and Land O’ Lakes, which bore little resemblance then to the boom-town the area has become. “There was no gas stations, absolutely no grocery stores, and very little business,” Dennis said. “You had to go down to Bearss Avenue, and there wasn’t much there either. To get groceries, you had to go down even further south.” Dennis concentrated her efforts in Lutz home sales, and as the area prospered so did she.

In 1980, the Dennises moved from the Egg house to a 1,200 square-foot building on U.S. 41. “We thought we’d died and gone to heaven,” she said.  Then, in 1988, they added a second story to the building and joined the ERA Realty organization. In 1996, they moved a little further north into Land O’ Lakes, building another two-story office, the home of only the second elevator in Land O’ Lakes. (The first is at the Pasco County Government building on U.S. 41 North.)

Nowadays, Robert runs the couple’s insurance and mortgage companies. Juanita has moved beyond listing and showing houses to managing the growing agency, which now does business throughout Tampa and Central Pasco. “Agents have to have the right kind of direction and training or they won’t make it,” she said. “Only two out of 100 will make it. But if they have the desire, commitment and direction and training, they definitely are going to make it.” That was the case with Arcuri, a former fuel handler with Tampa Electric, whose blue-collar job had him plodding home every day toolbox in hand, covered in coal dust. “Juanita really encouraged me to get into real estate, so in 1991 I did,” Acura said. “And I’ve done pretty well. They just sent me a letter saying that I was ranked in the top one-fifteenth of 1 percent among all the ERA agents in the world.” Through the odds of realizing that kind of success are long, Dennis said there’s no great secret to the business she excelled in.

“Commitment, working with a goal and prosperity… that’s probably the secret to success,” she said. “It’s just talking to people who want to sell or buy real estate. The rest of it is not too hard.”

Juanita Dennis

Juanita Dennis and Carl Stratton